Heathrow's campaign to draw in shoppers
Heathrow has launched a new campaign in an effort to capture the interest of passengers flying out during the summer season.
The campaign highlights the range of brands and styles available at World Duty Free and the Sunglass Hut as well as the tax-free savings on offer; making sure that high end, style conscious flyers are aware of Heathrow, not just as an airport, but also as a shopping destination.
To support magazine advertorials in style press, a mix of poster sites at Heathrow and digital screens at major London Underground train stations will roll out this Spring.
The campaign will also be given an extra push through leaflet distribution across the airport’s busy terminals as well as through its new magazine ‘Heathrow Traveller’ which will be available to all passengers.
Heathrow marketing and insight director, Nick Adderley, said: "With over 62 brands and 1500 styles, Heathrow offers the definitive sunglasses selection in the UK. This new campaign positions the airport as the leading destination for travel and holiday fashion and showcases the latest styles at low Heathrow prices."
Delicious
Digg
StumbleUpon
Facebook
