New marketing concept for Bratislava Airport store
Yesterday Claus Heinemann opened the new Heinemann Duty Free shop at Bratislava Airport with Eva Svecova, retail manager for Heinemann Duty Free at Bratislava Airport, and Zdenek Schraml, CEO of Bratislava Airport. Together they cut the red ribbon to welcome passengers in the new shop.
Heinemann has managed the duty-free shop at the Slovakian capital’s airport since 2007. With the introduction of the new Heinemann Duty Free brand, the shop’s area has also been increased to a total of 350 square meters. Regional highlights, specialties and delicacies are presented in the 'Regionals' area. Visitors to Bratislava will find typical Slovak spirits, liqueurs, favourite wafers, chocolates, regional souvenirs and gifts.
Zdenek Schraml, CEO of Bratislava Airport, commented: "Heinemann entered the Slovak market in 2007, when they took over the operation of the duty-free shop at our airport. Since then thanks to Heinemann, our passengers enjoy shopping a wide selection of perfumes, cosmetics, spirits, confectionery, fashion, accessories and tobacco products. As one of the companies with the longest tradition in duty free retailing in 
the world, Heinemann, to us, is a guarantee of high quality service and an attractive selection of goods. That’s why we are very happy, that this renowned retailer will be able to further expand and broaden its offer in Bratislava thanks to the retail premises in the new terminal. We are convinced that with our new attractive premises and with the new marketing concept, the Heinemann shop will become an important part of a journey for every departing passenger in Bratislava."
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