The Frontier Awards have a rich heritage stretching back to 1985. Today, they have come to occupy a special place at the very heart of our industry, and the star-studded roster of former winners is a veritable who's who of the finest protagonists of the trade.

One of the factors that makes the Awards so special is the unique judging process. Each year we gather together a panel of six top executives from the industry who collectively boast a wealth of experience in the various product categories and geographical regions.

Companies are invited to enter each of the nine Awards categories, with information about each category included in the entry form and on this website

How do they judge?

The judges are entirely impartial, and they are the only ones involved in making the big decisions. The Frontier team facilitates the Awards, invites entries, assembles the judging panel and moderates the judging day. However, the six judges select the winners without any input, advice or influence from us - the winners are decided entirely at the panel's discretion and are kept secret until they are announced on stage on the night of the Frontier Awards evening in Cannes.

Based on past experience of the judging process, we can reveal that previous judges have picked the winning entries based on:

• Innovation, originality and the all-important creative X-factor
• Perfect execution of a truly excellent concept
• Good business practice and strong sales results

For more information contact: frontierawards@metropolis.co.uk +44 20 8253 8392