BUYERS' FORUM August/September 2009
For any product the ultimate test is to be judged by the people who decide whether or not it will end up on the shelves. In each issue of Frontier Brands and Frontier Brands Reports, we invite three senior buyers to assess five products that are new to the marketplace.
Prior to the TFWA World Exhibition in October, the winning products from the previous 12 months are scrutinised by the year's judging panels, and the prestigious Buyers' Forum gold, silver and bronze Awards are presented at the Frontier Awards evening.
If you would like to enter the Frontier Buyers' Forum, become a Buyers' Forum judge, become a judge or would like to comment on any of the points raised, Click here
The judges are:
Zoila Andonie - Duty Free World
Sharon Daley - BAA
Anthony Fletorides - Tourvest Duty Free
WINNER
FlyRight Jet Lag Formula, FlyRight, US$19.95,
Status: New to travel-retail
Target: The international traveller,perfect for crew and suits airline shops
Concept:FlyRight JetLag Formula is an all-natural herbal remedy. Made from the highest quality organic herbs, each box contains 16 super-concentrated liquid-filled capsules, a dosage sufficient for a one-way international flight or a round-trip flight within the US.
Launch: February 2009
Contact: Ted Ray
Email: ted@jetlagformula.com
Score: 120
RUNNER-UP
Classic Collection, LeSportsac, US$78, US$98, US$108, US$138,
Status: Weekender range reintroduced for autumn 2009
Target: LeSportsac is for all ages, with the range of styles and prints offered it meets the needs for people from cradle to infinity. Main shoppers are between 20-40 years of age.
Concept:The Classic Collection of fold-in-a-pouch ripstop parachute nylon bags and travel luggage have sporty American styling, wide colour print assortment and lightweight funcionality.
Launch: Around since 1974, reintroduced range for Autumn 2009
Contact: Kerry Gribosky
Email: kgribosky@lesportsac.com
Score: 118
Smokehead Extra Black, Smokehead, £72/€85, 70cl
Status: Through selected domestic & travel-retail outlets
Target: A popular choice for the younger whisky drinkers (25+) and particularly Islay fans. For discerning and adventurous drinkers.
Concept:Smokehead Extra Black has modern packaging and a stand-out design and reflects the luxury and limited edition status of the rare 18 year old matured whisky.
Launch: April 2009
Contact: Andy Lane
Email: andy.lane@ianmacleod.com
Score: 107
Unveil, Ajmal, US$175, 15ml
Status: Travel-retail exclusive
Target: The elegant sophisticated woman
Concept:A hand-crafted crystal flacon with a capacity of 15ml of concentrated perfume oil. Ingredients include nutmeg, black pepper, clove, cumin and lemon oil building to a woody floral body.
Launch: June 2007
Contact: Maysan Al Hajeb
Email: maysan.alhajeb@ajmal.net
Score: 104
Cadbury Collection Tin, Cadbury, £10, 400g
Status: New to travel-retail
Target: Shoppers looking for either a premium gift or a perfect snack for sharing. Ideal for those wanting to indulge ‘on the go’.
Concept:Each tin contains 10 variants: Crunchy Delight, Chocolate Charm, Raspberry Rapture, Praline Flavour Cream Cup, Simply Shortbread, Orange Crunch, Ginger Flavour Crunch, Cadbury Classic, Golden Dream and Cadbury Chunk.
Launch: August 2009
Contact: Anna Somogyi
Email: anna.somogyi@cadbury.com
Score: 104
Enter the Buyers' Forum
If you would like to enter the Frontier Buyers' Forum, become a Buyers' Forum judge, become a judge or would like to comment on any of the points raised, please enter your details here:
