For any product the ultimate test is to be judged by the people who decide whether or not it will end up on the shelves. In each issue of Frontier Brands and Frontier Brands Reports, we invite three senior buyers to assess five products that are new to the marketplace.
Prior to the TFWA World Exhibition in October, the winning products from the previous 12 months are scrutinised by the year's judging panels, and the prestigious Buyers' Forum gold, silver and bronze Awards are presented at the Frontier Awards evening.
If you would like to enter the Frontier Buyers' Forum, become a Buyers' Forum
judge, become a judge or would like to comment on any of the points raised,
Click here
Target: Fashionable and trendy couples or individuals looking for a special gift
Concept: This unique product contains 2 pairs of sunglasses – 1 for men and 1 for women. The frames are existing best sellers and iconic styles – Cats – in the Ray-Ban collection, but in exclusive colours and with exclusive gradient and polarised
lenses. This is Luxottica’s first-ever travel-retail exclusive.
Full Body World Underwear for Men, Full Body World, US$9 to $23.50
Status: New to travel-retail
Target: Real men who look like everybody
Concept: Full Body World’s signature is a serene and authentic style
where colours dominate. The brand’s innovative style
boosts the pleasure of wearing the underwear, which is so
comfortable you forget you are wearing them. Using topquality
cotton and discreet elastic that retains its shape, the
colours are a vibrant touch.
Target: Those who love the finest things in life, unlimited freedom, a good lifestyle, sophistication, and luxury
Concept: Inspired by the iconic Cadillac brand name, Cadillac
Black was conceived and designed forthe man that is selfassured,classy and always comfortable with himself on
any occasion, be it at a sporting event wearing jeans or
at an elegant black or white tie affair wearing his tuxedo.
Concept: After hours on a plane and standing in queues, you are exhausted. The anti-fatigue eye-patches bring some much needed relaxation and well-being to your eyes, with a range of ingredients designed to soothe and appease tired and irritated eyes.
Target: Men between 25 and 34, well educated, with high annual income who enjoy rum and want to try a premium rum at an accessible price point
Concept: Botran rum is handcrafted from the first press of virgin sugar cane honey. The rum is distilled and taken to the mountains for ageing and where they are blended using our unique adaptation of the Solera system.
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