For any product the ultimate test is to be judged by the people who decide whether or not it will end up on the shelves. In each issue of Frontier Brands and Frontier Brands Reports, we invite three senior buyers to assess five products that are new to the marketplace.
Prior to the TFWA World Exhibition in October, the winning products from the previous 12 months are scrutinised by the year's judging panels, and the prestigious Buyers' Forum gold, silver and bronze Awards are presented at the Frontier Awards evening.
If you would like to enter the Frontier Buyers' Forum, become a Buyers' Forum
judge, become a judge or would like to comment on any of the points raised,
Click here
Concept: Zoom is one of Zoobug’s sunglasses styles, developed by eye-surgeon Dr. Julie Diem Le. Six different styles are available, each in 3-4 colours. The sunglasses come in a colourful plastic carrying case with a string handle and a Velcro button.
Create It Your Way jewellery, Pilgrim, €19.50-€49.50
Status: New to travel-retail
Target: 20-40 years women who like to decorate themselves and like to be outstanding and add a bohemian touch
Concept: A single chain can be used a s a bracelet. Add two to make a necklace. Add three to create an even longer one. All
jewellery is handmade and is available in different varieties and colours.
VIP: Very Intelligente Pocket, Tintamar, €19.50-€49.50
Status: New to travel-retail
Target: Women or people who travel a lot
Concept: The reason for VIP being so successful in travel-retail is its innovative design that creates an intelligent solution for both the traveler and consumer, allowing them to be highly organised and move their essentials from one bag to another within seconds.
Target: People who want to be different, have gadget affinity and like nostalgic, classic products
Concept: Miniaturised version of classic rangefinder cameras from the fifties with modern technology inside. 5 megapixels and a 1.5” colour monitor have been integrated, while maintaining the unique nostalgic charm of the camera.
Target: Travellers passing through airports - whether in-transit, arriving or departing
Concept: These Hershey’s packs are exclusively sold in airport shops globally. An ideal gift as a symbol of affection. The iconic boxes are for more formal gifting occasions while the pouches are for everyday gifting.
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