For any product the ultimate test is to be judged by the people who decide whether or not it will end up on the shelves. In each issue of Frontier Brands and Frontier Brands Reports, we invite three senior buyers to assess five products that are new to the marketplace.
Prior to the TFWA World Exhibition in October, the winning products from the previous 12 months are scrutinised by the year's judging panels, and the prestigious Buyers' Forum gold, silver and bronze Awards are presented at the Frontier Awards evening.
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Target: An accessory for women of all ages who are fashion-aware.
Concept: An extremely affordable, yet stylish watch with a wide colour range. This, along with the excellent price-point and slim packaging, makes it possible for airlines to list three or more colours at the same time. Available in: White, Black, Brown, Red, Orange, Turquoise and Purple.
Target: Travellers who are looking for a refined gift to bring home to relatives, friends or business partners.
Concept: Thin and refined triangles of Toblerone Swiss milk chocolate with honey and almond nougat. An iconic brand in an easier-to-eat format. With packaging inspired by jewel boxes, the triangular box with ribbon has gift appeal.
Target: Chrome Sport: fathers & sons all over the world. APH Elixer: mysterious, sensual and irresistibly appealing men.
Concept: Chrome Sport: a men’s EDT with citron, bitter orange, madarin & grapefruit blended with essence of bergamot. APH Elixer: a men’s EDT with bergamot, lavender, geranium, oak moss & coumarin.
Concept: The first spirit used was distilled in 1992 and held in American white oak casks for some 11 years. The Dalmore then finessed the whisky by re-filling to fresh port pipes from the douro. The natural soft amber red hue – drawn from the port pipes – links the colour of the whisky to the blood of the injured stag. Bottled at 46% abv.
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