For any product the ultimate test is to be judged by the people who decide whether or not it will end up on the shelves. In each issue of Frontier Brands and Frontier Brands Reports, we invite three senior buyers to assess five products that are new to the marketplace.
Prior to the TFWA World Exhibition in October, the winning products from the previous 12 months are scrutinised by the year's judging panels, and the prestigious Buyers' Forum gold, silver and bronze Awards are presented at the Frontier Awards evening.
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judge, become a judge or would like to comment on any of the points raised,
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Concept: Reebootizer, made from 100% plant and fruit extracts, stimulates the body’s digestive functions and helps eliminate toxins from alcohol consumption faster. Allowing the body to recover from jet lag, difficult digestion and alcohol makes the product perfect for travellers who must be in perfect condition when arriving at their destination at the end of an
aeroplane journey.
Target: Passengers looking for a gifting idea, business travellers, younger trend crowd, vodka connoisseurs and female passengers.
Concept: A complete gift set, presented in a luxurious box and small enough to be carried in hand luggage. The mini-bottle inside can make four drinks and the \'legless\' glasses have become a strong attire to the U\'Luvka Vodka brand.
Target: ABC1 female customers aged 30-60 who like chic, timeless and feminine quality costume jewellery.
Concept: Hand-painted enamel flower bracelet, inspired by vintage elegance, this beautiful floral bracelet has been designed with a modern twist. Studded with Swarovski crystals for eye-catching sparkle, it is the perfect holiday arm candy as well as an ideal gift for a loved one. Small, cute and easy to pack.
Target: Women aged 25 and above, men (for gifting)
Concept: A fine, lightweight, silk cashmere scarf, beautifully hand screen-printed in black and white with a touch of silver embroidery. An ideal gift for all seasons: trendy, fashionable, yet classic. The fine silk cashmere gauze weave makes it ideal to be worn on a spring evening to protect from a slight chill, or a winter’s day, to add panache to an outfit.
If you would like to enter the Frontier Buyers' Forum, become a Buyers' Forum judge,
become a judge or would like to comment on any of the points raised, please enter
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