Frontier Magazine

BUYERS' FORUM January/February 2010

Sponsored By

Perfetti



For any product the ultimate test is to be judged by the people who decide whether or not it will end up on the shelves. In each issue of Frontier Brands and Frontier Brands Reports, we invite three senior buyers to assess five products that are new to the marketplace.

Prior to the TFWA World Exhibition in October, the winning products from the previous 12 months are scrutinised by the year's judging panels, and the prestigious Buyers' Forum gold, silver and bronze Awards are presented at the Frontier Awards evening.

If you would like to enter the Frontier Buyers' Forum, become a Buyers' Forum judge, become a judge or would like to comment on any of the points raised, Click here

 

The judges are:

Zoila Andonie - Duty Free World

Sharon Daley - BAA

Anthony Fletorides - Tourvest Duty Free

WINNER

Zoobug ‘Zoom’ sunglasses, Zoobug, £19.95,

Status: New to travel-retail

Target: Children 2-12yrs

Concept:Zoom is one of Zoobug’s sunglasses styles, developed by eye-surgeon Dr. Julie Diem Le. Six different styles are available, each in 3-4 colours. The sunglasses come in a colourful plastic carrying case with a string handle and a Velcro button.

Launch: January 2010

Contact: Julie Le

Email: julie.le@zoobug.co.uk

Score: 122

Read More

RUNNER-UP

Create It Your Way jewellery, Pilgrim, €19.50-€49.50,

Status: New to travel-retail

Target: 20-40 years women who like to decorate themselves and like to be outstanding and add a bohemian touch

Concept:A single chain can be used a s a bracelet. Add two to make a necklace. Add three to create an even longer one. All jewellery is handmade and is available in different varieties and colours.

Launch: Autumn 2009

Contact: Karina Stevn Lassen

Email: kl@pilgrim.dk

Score: 121

Read More

VIP: Very Intelligente Pocket, Tintamar, €19.50-€49.50,

Status: New to travel-retail

Target: Women or people who travel a lot

Concept:The reason for VIP being so successful in travel-retail is its innovative design that creates an intelligent solution for both the traveler and consumer, allowing them to be highly organised and move their essentials from one bag to another within seconds.

Launch: 2009

Contact: Marie Fernandez

Email: marie.fernandez@tintamar.com

Score: 113

Read More

Digital Classic Camera 5.0, Minox, €199/US$299,

Status: New to travel-retail

Target: People who want to be different, have gadget affinity and like nostalgic, classic products

Concept:Miniaturised version of classic rangefinder cameras from the fifties with modern technology inside. 5 megapixels and a 1.5” colour monitor have been integrated, while maintaining the unique nostalgic charm of the camera.

Launch: October 2009

Contact: Sabine Krombach

Email: sabine.krombach@minox.com

Score: 111

Read More

Hershey’s Kisses, Hershey's, US$15, 385g

Status: Exclusive to travel-retail

Target: Travellers passing through airports - whether in-transit, arriving or departing

Concept:These Hershey’s packs are exclusively sold in airport shops globally. An ideal gift as a symbol of affection. The iconic boxes are for more formal gifting occasions while the pouches are for everyday gifting.

Launch: October 2009

Contact: Lilibeth Cruz

Email: lccruz@hersheys.com

Score: 109

Read More

Enter the Buyers' Forum

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