BUYERS' FORUM January/February 2012
Sponsored By
For any product the ultimate test is to be judged by the people who decide whether or not it will end up on the shelves. In each issue of Frontier Brands and Frontier Brands Reports, we invite three senior buyers to assess five products that are new to the marketplace.
Prior to the TFWA World Exhibition in October, the winning products from the previous 12 months are scrutinised by the year's judging panels, and the prestigious Buyers' Forum gold, silver and bronze Awards are presented at the Frontier Awards evening.
If you would like to enter the Frontier Buyers' Forum, become a Buyers' Forum judge, become a judge or would like to comment on any of the points raised, Click here
The judges are:
Henrik Ottosson - The Nuance Group
Sabine Fagan - Aelia
Saba Tahir - Dubai Duty Free
WINNER
Propeller Cufflinks, Tateossian, US$99,
Status: New to travel-retail
Target: Men 25-60; Women buying as a gift
Concept:These stylish and innovative cufflinks are made with carbon fibre. The lightweight material was used in the A380 aeroplane, allowing a sleek and modern look and creating a modish, fashion forward inflight purchase. The gold-plated propellers move, contributing to the fun in fashion. The cufflinks are directly related to travel-retail and are displayed elegantly in a brown box.
Launch: October 2011
Contact: Adrienne Cline
Email: adrienne@tateossian.com
Score: 116
RUNNER-UP
Rory’s Story Cubes, The Creativity Hub, £10,
Status: New to travel-retail
Target: Parents, children and adults with imagination
Concept:Rory’s Story Cubes is a pocket-sized visual story generator that sparks the imagination of all ages. 9 cubes, 54 iconic images and over 10 million combinations for unlimited stories. Simply roll the dice and make up a story inspired by the images. Distributed by Whitehouse Travel Retail.
Launch: Available now
Contact: Abi Bright
Email: abibright@market-connections.co.uk
Score: 112
Fast Skin Fix: Energy Coach Pro Taurine, Hayaseï, €15.90,
Status: New to travel-retail
Target: The metropolitan traveller who needs to arrive looking great
Concept:When flying, the face may look slack, tired and lacking energy. These Pro Taurine moisturiser capsules contain grapefruit extract, potassium, chorine and vitamin C to energise, boost and stimulate the skin.
Launch: 2012 Q1 TR Europe; Q3 TR Asia
Contact: Mohamed Zahhar
Email: mz@hayasei.com
Score: 112
Lambretta Cielo Mesh, Lambretta, €55-75,
Status: Available in TR and domestic markets
Target: Fashion-conscious women who enjoy switching accessories, and gift-givers.
Concept:‘The mesh bracelet is clearly inspired from the 60’s and the glorious days of the Lambretta scooters’. With the success of the leather strap models, the company created a mesh range within the Cielo collection
Launch: October 2011
Contact: Beatrice Düring
Email: beatrice.during@capellaind.com
Score: 109
Accord Violet, Ajmal, US$65,
Status: Exclusive to travel-retail
Target: The innately sensual woman who knows exactly what she wants and how to get it
Concept:A TR-exclusive fragrance packed with the passenger’s convenience in mind on several fronts, be it value-wise or even size-wise. A testament to every woman and a beacon to every man who appreciates a lady
Launch: May 2011
Contact: Maysan El Hajeb
Email: maysan.alhajeb@ajmal.net
Score: 96
Enter the Buyers' Forum
If you would like to enter the Frontier Buyers' Forum, become a Buyers' Forum judge, become a judge or would like to comment on any of the points raised, please enter your details here:
