BUYERS' FORUM August/September 2010
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For any product the ultimate test is to be judged by the people who decide whether or not it will end up on the shelves. In each issue of Frontier Brands and Frontier Brands Reports, we invite three senior buyers to assess five products that are new to the marketplace.
Prior to the TFWA World Exhibition in October, the winning products from the previous 12 months are scrutinised by the year's judging panels, and the prestigious Buyers' Forum gold, silver and bronze Awards are presented at the Frontier Awards evening.
If you would like to enter the Frontier Buyers' Forum, become a Buyers' Forum judge, become a judge or would like to comment on any of the points raised, Click here
The judges are:
Felipe Cogorno - Shopping China
Géraldine Poukens - Belgian Skyshops
Peter Raju - Peace Arch Duty Free Shop
WINNER
Ray-Ban for Travellers, Ray-Ban, US$299,
Status: Travel-retail exclusive
Target: Fashionable and trendy couples or individuals looking for a special gift
Concept:This unique product contains 2 pairs of sunglasses – 1 for men and 1 for women. The frames are existing best sellers and iconic styles – Cats – in the Ray-Ban collection, but in exclusive colours and with exclusive gradient and polarised lenses. This is Luxottica’s first-ever travel-retail exclusive.
Launch: October 2010
Contact: Francis Gros
Email: francis.gros@ie.luxottica.com
Score: 117
RUNNER-UP
Full Body World Underwear for Men, Full Body World, US$9 to $23.50,
Status: New to travel-retail
Target: Real men who look like everybody
Concept:Full Body World’s signature is a serene and authentic style where colours dominate. The brand’s innovative style boosts the pleasure of wearing the underwear, which is so comfortable you forget you are wearing them. Using topquality cotton and discreet elastic that retains its shape, the colours are a vibrant touch.
Launch: Launched in December 2009; roll-out from July 2010
Contact: Florent Le Marc
Email: florent.lemarc@fullbodyworld.com
Score: 114
Cadillac Black Limited Edition, Cadillac, US$59,
Status: New to travel-retail
Target: Those who love the finest things in life, unlimited freedom, a good lifestyle, sophistication, and luxury
Concept:Inspired by the iconic Cadillac brand name, Cadillac Black was conceived and designed forthe man that is selfassured,classy and always comfortable with himself on any occasion, be it at a sporting event wearing jeans or at an elegant black or white tie affair wearing his tuxedo.
Launch: Launched April 2010; roll-out from June 2010
Contact: Amy Hildreth
Email: ahildreth@alfabrands.dfs.com
Score: 109
Anti-fatigue eye patches, Hayasei, €4.90,
Status: New to travel-retail
Target: Active male who travel a lot
Concept:After hours on a plane and standing in queues, you are exhausted. The anti-fatigue eye-patches bring some much needed relaxation and well-being to your eyes, with a range of ingredients designed to soothe and appease tired and irritated eyes.
Launch: mid-September 2010
Contact: Mohamed Zahhar
Email: mz@hayasei.com
Score: 108
Botran Reserva, Botran, US$19.99,
Status: New to travel-retail
Target: Men between 25 and 34, well educated, with high annual income who enjoy rum and want to try a premium rum at an accessible price point
Concept:Botran rum is handcrafted from the first press of virgin sugar cane honey. The rum is distilled and taken to the mountains for ageing and where they are blended using our unique adaptation of the Solera system.
Launch: May 2010
Contact: Paul de la Torre
Email: pdelatorre@rcpcorp.com
Score: 107
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