Sponsored By
BUYERS' FORUM June/July 2008
For any product the ultimate test is to be judged by the people who decide whether or not it will end up on the shelves. In each issue of Frontier Brands and Frontier Brands Reports, we invite three senior buyers to assess five products that are new to the marketplace.
Prior to the TFWA World Exhibition in October, the winning products from the previous 12 months are scrutinised by the year's judging panels, and the prestigious Buyers' Forum gold, silver and bronze Awards are presented at the Frontier Awards evening.
If you would like to enter the Frontier Buyers' Forum, become a Buyers' Forum judge, become a judge or would like to comment on any of the points raised, Click here
The judges are:
Annie Loo - King Power Singapore
Béatrice Delorme - Aelia
Chloe Fox - Alpha Retail
WINNER
Mega Chups Lollipops, Perfetti van Melle, €10, Lolly-pop mault consisting of 15 single lollipops.
Status: New product
Target: Informal gifting for children
Concept:Huge Chupa Chups lolly-pop mault consisting of 15 single lollipops. It comes in an assorted range of flavours and displayed in colourful and fun packaging.
Launch: 2007
Contact: Wouter Heijmann
Email: Wouter.Heijmann@nl.pvmgrp.com
Score: 117
RUNNER-UP
.jpg)
Sea pals/Clown Fish, Russ Berrie, £7.99,
Status: Not yet available
Target: Children of 5-10 yrs
Concept:The concept of the Sea Pals range is to educate through play, be this younger children using the finger puppet function of the plush, or older children using the interactive website to build their own ‘e-quarium’. The range includes 12 characters.
Launch: October 2008
Contact: Paul Widdop
Email: pwiddop@russberrie.com
Score: 116
.jpg)
Absolut Mango, V&S Absolut Spirits, n/a, 1 Ltr
Status: New to travel-retail
Target: Premium vodka consumers of legal drinking age
Concept:Absolut Mango is the first tropical flavour from Absolut and is expected to be its most popular flavour as it is new, exotic and different. The decoration consists of mango ‘fruit contours’ and the logo colours make the design look fresh and vibrant.
Launch: Available now
Contact: Anders Olsson
Email: anders.olsson@absolut.se
Score: 112
Bali Dream Eau de Parfum , Estée Lauder, £25.00, 50ml
Status: New to travel-retail
Target: Female travellers
Concept:Estée Lauder has launched its third Travel Exclusive fragrance, Bali Dream. This Eau de Parfum combines tropical and floral notes such as Jasmine, Ylang Ylang and Bali Temple Wood, which titillates the senses. Also available is the Bali Dream Duo, two Bali dream 50ml Eau de parfums sprays.
Launch: Spring 2008
Contact: Patricia Cannelis
Email: pcanellis@estee-lauder.co.uk
Score: 111
Glitter Glamour Ring, Toscow, US$79.00, Adjustable size
Status: New product
Target: Female travellers
Concept:Glitter Glamour is a collection of colourful head-turning jewellery. The concept of mixing and matching crystals in various sizes and colours makes Glitter Glamour a very outstanding collection. when most of the jewellery on the market is mono colour.
Launch: May 2008
Contact: Anna Lokteeva
Email: anna.lokteeva@toscow.com
Score: 92
Enter the Buyers' Forum
If you would like to enter the Frontier Buyers' Forum, become a Buyers' Forum judge, become a judge or would like to comment on any of the points raised, please enter your details here:
