Frontier Brands October 2006
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Articles inside this Issue:
Ahead of the game
Lacoste might have started out as a sports brand in the eyes of most travel retailers, but success means it is now taken seriously as a fashion brand. Nicki Saunders talks to Lacoste Accessories Travel Retail director David Dayan about getting his brand noticed on the shop floor Read More...
Branding and competition law
Brand owners need to pay close attention to competition law in an increasingly competitive marketplace, says Catriona Munro Read More...
Creating the write impression
With writing instruments remaining a dynamic category for travel retailers, Lisa Phillips talks to the market leaders and discovers how they are keeping the sector vibrant in this technological age Read More...
Pushing pens
Customer orders for the latest Sheaffer writing instrument were pouring in even before the products were on sale in-store. Lisa Phillips looks at how the US brand is managing to generate the buzz that is keeping demand high Read More...
Searching for travel's future
A remarkable number of UK citizens are now using internet search engines to make their travel arrangements. David Davies spoke to Yahoo!’s Nick Jones about what the long-term implications might be for travel retail Read More...
