| Zoila Andonie | Sharon Daley | Anthony Fletorides | |
| Comments | It is wonderful to see products done with such care. The price is good. I’m a bit disappointed with the packaging (should have been more luxurious). Nevertheless it is an excellent product for the single malt fans. Sadly, for niche products we don’t often allocate much space. | Very palatable and appealing for a younger audience. The packaging initially creates the expectation of a more competitive price. Emphasis on the limited edition signatures could make this a stand out product for the travel market. The flightcase is a positive element. | This is smooth and the look and feel of the whole offer is outstanding. The price is relative to the product. Superb container, very good detail on the bottle A good product all round. This is hip and happening. Sales potential is very good for fans and collectors, |
| Quality | 8 | 8 | 9 |
| Price | 8 | 8 | 8 |
| Packaging | 6 | 4 | 9 |
| Innovation | 8 | 4 | 8 |
| Sales/Potential | 5 | 6 | 8 |
| Total | 35 | 30 | 42 |
Overall Score: 107