Frontier Awards Categories
The 2010 Frontier Awards sees the Outstanding Contribution of the Year category back. Designed to celebrate companies, associations or individuals who have brought something remarkable to the world of travel-retail in the past year. The Outstanding Contribution of the Year Award has been created to recognise exemplary and inspirational efforts, initiatives and achievements by industry players that benefit not just their particular business, but travel-retail as a whole. This award will be selected directly by our panel of judges and unlike the other categories, will not require any submission from the industry or otherwise. However, if you feel that a certain individual, association or company deserves particular attention, feel free to contact us with your choice and the reasons why they should be recognised for their input in travel-retail.
This much-coveted Award will go the airport retailer that has proven its credentials as an innovator and an industry leader. The Award celebrates those retailers who, whether they are well-established or up-and-coming, are committed to moving forward standards of retailing and improving the experience for the consumer. The winner of this Award will be able to demonstrate both business results and creative thinking.
The differences between airport and land-based retail operations are such that we continue to believe in the necessity to have separate awards for both types, thus celebrating even more the diversity of the industry. The Award celebrates exemplary standards of land-based and border retailing, and will reward those operations that have responded to the specific circumstances of their channel with creativity and dynamism.
Following feedback from the industry, we have decided to open both retailer categories to all entries. Therefore, if you operate an airport or land-based operation, and you believe your operation to be amongst the best, do not forget to enter the Awards!
Retail marketing in the travel-retail sector has reached new heights in recent years. This year, we hope to see that evolution move forward to the next stage. We want to see creativity, customer awareness and, above all, a clear translation into customer sales. The promotions or marketing efforts should be sophisticated initiatives aimed at improving any or all of the following: penetration, loyalty, repeat business, the creation of a stronger presence and image for the retailer that is beneficial to business, or simply an increase in sales volume in a given period of time.
This category aims to reflect innovation and excellence in retailing to a highly specialised audience. Entrants should show evidence of having raised the prevailing standards in their sector significantly through merchandise selection, presentation, customer service, crew training, marketing or promotions - or any combination thereof.
The Star Product must have been a revelation for the brand owner, the retailers and the consumers. It has to have shown real star quality, over and above the competition, either in tapping into a new market or creating enhanced sales in an existing market. Ideally, it will have generated phenomenal sales and possess all the hallmarks of a new classic.
Partnership is very much the name of the game as we move towards a tougher, more competitive future. The Partnership Initiative Award is intended to reward those who have worked together - often across category divides - in order to grow business for all concerned. Entries for this Award can relate to any kind of partnership formed in the name of better retailing: airport authorities working with retailers, retailers working with each other or with suppliers, or even two or more suppliers working hand-in-hand.
Specialist store concepts are the initiatives which help to make the travel-retail offer even more attractive and fresh to the travelling consumer. Entrants in this category must be able to demonstrate how their offer has been tailored to suit different locations and customer profiles, and must include information on merchandise, presentation and customer service that have maximised profits at that outlet.
Supplier entrants for the Best Marketing Campaign Award have to be able to demonstrate real flair and ingenuity in grabbing the attention of an increasingly spoilt-for-choice public. It is not so much about the size of the investment, but the way in which the campaign enhances the product and attracts consumers.
Brands make up the backbone of the travel-retail offer, and suppliers have to work hard to get their brand recognised in the highly competitive travel-retail environment. This Award was developed for those companies who are most committed to travel-retail as a brand and will look at suppliers from the point of view of business development, sales, brand awareness and overall performance in the channel.
To book your seats at the 26th Frontier Awards please download the form here,
complete and fax to 00 44 (0) 20 8253 4603
For more information contact: frontierawards@metropolis.co.uk Tel: 00 44 (0) 20 8253 8607
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