CAROLYN MARIANI: VICE-PRESIDENT, IN-FLIGHT SALES & MARKETING AMERICAS, DFASS
Carolyn began her duty-free career working for a UK-based design agency that specialised in
developing and implementing creative concepts for merchandising displays, packaging design,
sales promotions and brand-building projects. During this period her responsibilities were
mainly in airport and ferry duty-free retail outlets, which eventually led to recruitment
into the in-flight side of the business. In 1997, Carolyn was hired by Alpha Onboard Sales &
Services as an in-flight buyer responsible for vendor relations, product selection and catalogue
production, working on international airlines accounts such as Thai Airways and Air India,
as well as UK-based carriers. Returning to her native US, Carolyn joined DFASS in 2003 as vendor
relations manager. Since then DFASS has achieved significant growth and, in 2009, Carolyn was
promoted to the newly created position of Vice President, In-Flight Sales & Marketing, Americas.