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ABSOLUT ELYX
ABSOLUT , ,
Company: Pernod Ricard
Status: New to travel retail
Launch: July 2011; worldwide from Autumn 2011
Region: Selected locations initially, then worldwide
Target: Travelling men and women looking for super-premium vodka
Concept: This July, the new super-premium vodka ABSOLUT ELYX is being premiered in four exclusively selected international locations around the globe to create a fanfare for the latest addition to the vodka category. The selected airports - Frankfurt International, Germany; Sydney International, Australia; and São Paulo-Guarulhos and Rio de Janeiro-Galeão, Brazil - will feature ELYX at varying times between 1 July until 31 August 2011, before the global rollout.
Contact Name: Shelley Maddock
Contact Email: shelley@focuspr.co.uk
Pernod Ricard
Contact Name: Neil Sharp
Contact Email: Neil.Sharp@wbdf.com
Contact Tel:
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