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Absolut Gustafson
Absolut, ,
Company: Pernod Ricard
Status: New to travel-retail
Launch: September 2011
Region: Worldwide
Target: Travelling adults
Concept: Following success in previous years with Absolut Flavor of the Tropics and Absolut Watkins, Absolut now presents another exciting new flavour in the global duty-free/travel-retail market, designed exclusively for travellers. Absolut Gustafson, flavoured with sun-ripe cherries, freshly sliced strawberries and warm oriental notes of cardamon and chai, has been created in collaboration with Mats Gustafson, the world’s leading fashion artist and illustrator, who was born and raised in Sweden but has been a resident of New York for the past three decades and works across the entire globe. Gustafson’s bottle design features a dramatic green and bright pink horizon, painted with his characteristic, masterfully light-handed, super-sensitive and sensual brush strokes.
Contact Name: Shelley Maddock
Contact Email: PRTR@focuspr.co.uk
Pernod Ricard
Contact Name: Neil Sharp
Contact Email: Neil.Sharp@wbdf.com
Contact Tel:
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