Company: Pernod Ricard
Status: New to travel-retail
Launch: Summer 2011
Region: Worldwide
Target: Men and women over 18
Concept: Absolut Orient Apple — the irresistible new flavour from Absolut, the world’s leading premium vodka brand — combines the savoury allure and thrill of east and west; it merges the crisp sweetness of fresh apples with the spicy aroma of ginger to conjure a unique flavour sensation that will star in a wide range of exciting new drinks and cocktails around the globe throughout the summer of 2011 — and far beyond. Absolut Orient Apple is naturally sweet and pleasantly fruity. Of course, only superior quality natural ingredients, with no added sugar or artificial flavouring are used.
Contact Name: Shelley Maddock
Contact Email: PRTR@focuspr.co.uk
Contact Name: Neil Sharp
Contact Email: Neil.Sharp@wbdf.com
Contact Tel:
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