Company: Pernod Ricard
Status: New limited edition, exclusive to travel retail
Launch: September 2011
Region: Selected locations worldwide
Target: Travellers constantly on the lookout for something new and unexpected to bring back home
Concept: With The Absolut Vodka Crystal Pinstripe Bottle, Absolut has brought the concepts of exclusivity and premiumness to new dimensions. The new bottle — the next generation of the much publicised The Absolut Vodka Crystal Bottle, launched in 2010 — is designed by Swedish designer duo Skogsberg&Smart, and is hand-blown, hand-cut and hand-engraved in superior quality crystal by master craftsmen at the Reijmyre glassworks in the Östergötland region in southern Sweden. The bottle is presented in a highly exclusive, hand-made ”treasure chest” case, clad in classic pinstripe fabric, complete with two hand-crafted crystal tumblers and various other specially designed devices. The total number of bottles made is a mere 800, each numbered and signed by the master cutter after inspection and approval.
Contact Name: Shelley Maddock
Contact Email: shelley@focuspr.co.uk
Contact Name: Neil Sharp
Contact Email: Neil.Sharp@wbdf.com
Contact Tel:
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