Company: Clarins Paris
Status: New to travel-retail
Launch: April 2012 in Europe and the Middle-East; May 2012 in Asia
Region: Europe, Middle East, Asia
Target: Travelling brides-to-be
Concept: With Collection Mariage, Aura by Swarovski has developed four fresh, romantic creations, forming a collection designed to accompany every woman in a very precious moment of her life. The collection includes Light Eau de Toilette (pictured), Prestige Edition – Light Eau de Toilette, Perfuming Hair Mist, and Crystal Gloss Make-up Jewel in Shimmering Pink. Set with Swarovski crystal, the Collection Mariage is said to inherit the ‘futuristic design of the initial inspirational line’. For this bridal collection, metallic tubing is edged with a fresh, subtle pink and adorned with lace, reminiscent of a floral veil. ‘Romantic, joyful and fresh’, the collection is said to represent a feeling of effervescence, ‘evocative of Champagne bubbles’.
Contact Name: Sophie Beguet
Contact Email: sophie.beguet@clarins.net
Address: 5 Rue du Commondant Pilot
92200 neuilly sur Seine
France
Contact Name: Sophie Beguet
Contact Position: Travel retail marketing director
Contact Email: sophie.beguet@clarins.net
Contact Tel: +33 146415244
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