Frontier Magazine

Product Profile

Aura Collection Mariage

Swarovski, From €33, From 30ml

Aura Collection Mariage

Company: Clarins Paris

Status: New to travel-retail

Launch: April 2012 in Europe and the Middle-East; May 2012 in Asia

Region: Europe, Middle East, Asia

Target: Travelling brides-to-be

Concept: With Collection Mariage, Aura by Swarovski has developed four fresh, romantic creations, forming a collection designed to accompany every woman in a very precious moment of her life. The collection includes Light Eau de Toilette (pictured), Prestige Edition – Light Eau de Toilette, Perfuming Hair Mist, and Crystal Gloss Make-up Jewel in Shimmering Pink. Set with Swarovski crystal, the Collection Mariage is said to inherit the ‘futuristic design of the initial inspirational line’. For this bridal collection, metallic tubing is edged with a fresh, subtle pink and adorned with lace, reminiscent of a floral veil. ‘Romantic, joyful and fresh’, the collection is said to represent a feeling of effervescence, ‘evocative of Champagne bubbles’.

Contact Name: Sophie Beguet

Contact Email: sophie.beguet@clarins.net

Clarins Paris

Address: 5 Rue du Commondant Pilot

92200 neuilly sur Seine

France

Contact Name: Sophie Beguet

Contact Position: Travel retail marketing director

Contact Email: sophie.beguet@clarins.net

Contact Tel: +33 146415244

 

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