Frontier Magazine

Product Profile

Beefeater London Dry Gin

Pernod Ricard Travel Retail, £12.99, 1L

Beefeater London Dry Gin
Winner

Company: Pernod Ricard

Status: New to travel-retail

Launch: September 2010

Target: For cocktail lovers

Concept: The Beefeater Winter Gin is a special edition that will only be available throughout the winter months. It enhances the traditional Beefeater recipe and complements hot punches and other popular winter cocktails. Beefeater Winter Edition captures the familiar aromas of the season using a balanced combination of botanicals that are synonymous with that particular time of year.

Contact Name: Neil Sharp

Contact Email: Neil.Sharp@wbdf.com

Pernod Ricard

Contact Name: Neil Sharp

Contact Email: Neil.Sharp@wbdf.com

Contact Tel:

 

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