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Botran Reserva
Botran, US$19.99,
Company: CB Products Inc
Status: New to travel-retail
Launch: May 2010
Region: Worldwide
Target: Men between 25 and 34, well educated, with high annual income who enjoy rum and want to try a premium rum at an accessible price point
Concept: Botran rum is handcrafted from the first press of virgin sugar cane honey. The rum is distilled and taken to the mountains for ageing and where they are blended using our unique adaptation of the Solera system.
Contact Name: Paul de la Torre
Contact Email: pdelatorre@rcpcorp.com
CB Products Inc
Address: 5200 Blue Lagoon Drive, Suite 420
Miami, Florida
USA
Contact Name: Paul de la Torre
Contact Email: pdelatorre@rcpcorp.com
Contact Tel: +1 305 269 6746
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