Frontier Magazine

Product Profile

Campari by Britto

Campari, , 1 litre

Campari by Britto

Company: Gruppo Campari

Status: New and exclusive to travel-retail

Launch: 24 January to 20 February 2012

Region: Aelia’s BuY Paris Duty Free stores at Aéroports de Paris Charles-de-Gaulle and Orly; and at Aelia Duty Free stores at Nice

Target: Travelling adults looking to celebrate St. Valentine's Day

Concept: Campari and Aelia are set to unveil a limited edition Campari art label to celebrate St. Valentine’s Day at selected French airports. The new label is an adaptation of Romero Britto’s famous “A New Day” image and is designed to represent the 'pulsating heart of Campari and its connection with its lovers everywhere in the world'.

Contact Name: Agata Kalman-Pecoraro

Contact Email: agata.kalman-pecoraro@campari.com

Gruppo Campari

Address: Via Sacchetti, 20

20099 Sesto San Giovanni (MI)

ITALY

Contact Name: Agata Kalman-Pecoraro

Contact Email: Agata.Kalman-Pecoraro@campari.com

Contact Tel: +377.93.10.08.80

 

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