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Cellular Power Charge Night
La Prairie, €380, 40ml
Company: La Prairie Group
Status: New to travel-retail
Launch: February 2012
Region: Worldwide
Target: Travelling women looking for anti-aging skin treatments
Concept: La Prairie's Cellular Power Charge Night is designed to offer powerful anti-aging properties by creating a synergy between two previously incompatible substances: retinol and oxygen. Said to take advantage of the 'recovery mode' assumed by skin when the body is asleep, Cellular Power Charge Night is claimed to fortify the skin's natural renewal functions for 'revitalised, smoother, younger-looking skin'.
Contact Name: Claudia Mader
Contact Email: Claudia.Mader@laprairie.com
La Prairie Group
Address: Industriestrasse 8
CH-8604 Volketswil
Laboratories La Prairie SA
Contact Name: Maike Kiessling
Contact Position: Managing director - distributor markets and duty free
Contact Email: maike.kiessling@laprairiegroup.com
Contact Tel: +41 44947 8160
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