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Da Luca Barbera
Da Luca , €15 and €17 , 2.25 litres
Company: Accolade Wines
Status: New format to travel-retail
Launch: September 2011
Region: Worldwide
Target: Travelling adults
Concept: Accolade Wines has announced the launch of Da Luca Barbera in its innovative Freshcase format into the travel retail market. Freshcase was designed to premiumise the Bag in Box category – with premium packaging allowing consumers to pour white wine versions direct from the fridge. The Freshcase holds 2.25 litres of wine, the equivalent of three bottles.
Contact Name: Adam Withrington
Contact Email: adam.withrington@accolade-wines.com
Accolade Wines
Address: Reynell Road
Reynella SA
Australia
Contact Name: Adam Withrington
Contact Position: European PR & Events Controller
Contact Email: adam.withrington@accolade-wines.com
Contact Tel: (+44) 7500 994 193
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