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Force
Biotherm Homme, 55ml and 100ml, €39 and €61
Company: L’Oréal Produits de Luxe International
Status: New to travel-retail
Launch: Europe: March 2010, Americas: June 2010
Region: Europe and Americas
Target: Male travellers
Concept: BIOTHERM’s first fragrance for men, FORCE embodies the power of spring water at the very source of the brand: an active fragrance with the irresistible appeal of a man in complete command of his own strength. An element of intensity that challenges men to experience their own power, a captivating essence that awakens their untapped strength—the strength to achieve the extraordinary. The epitome of virility.
Contact Name: Christine Brasseur
Contact Email: cbrasseur@luxe.loreal.com
L’Oréal Produits de Luxe International
Address: 74 rue Anatole
92691 Levallois
Paris, FRANCE
Contact Name: Olivier Teboul
Contact Position: International Marketing Director
Contact Email: oteboul@loreal.luxe.com
Contact Tel: +33 (0)1 49 64 66 47
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