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Funk Rock Luxury
MCM, €215 - €665,
Company: MCM Products AG
Status: New to travel retail
Launch: September 2011
Region: Worldwide
Target: Travelling women
Concept: MCM’s Spring Summer 2012 collection repositions the brand at a new premium level with enhanced quality materials and improved detailing throughout. Funk Rock Luxury features studded cognac and beige visetos. Shapes include a small Boston (€665) and medium Shoulder plus clutch and various sizes of wallet (from €215). For SS2012 new shapes have been introduced such as a small Shopper, small and medium Satchel, the ever popular Boston, a mini Shoulder bag and Drawstring Shopper (pictured), described as extremely practical without being too bulky.
Contact Name: Susanne Laible
Contact Email: susanne. laible@mcmworldwide.com
MCM Products AG
Address: Gemsenstrasse 2
8006 Zurich
Switzerland
Contact Name: Susanne Laible
Contact Position: Travail Retail Manager
Contact Email: susanne. laible@mcmworldwide.com.
Contact Tel: +41 44 368 16 02
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