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Glorious Mascara
Helena Rubenstein (L’Oréal Produits de Luxe International), €28,
Brand: Helena Rubenstein (L’Oréal Produit de Luxe International)
Status: New product
Launch: March 2008
Target: Female travellers
Concept: Glorius, is described as a "new generation" mascara, combines waxes to reshape lashes and hold the curve for longer. The product works on the so-called four dimensions - curve, volume, definition and hold.
Contact Name: Chrsitine Brasseur
Contact Email: cbrasseur@luxe.loreal.com
Helena Rubenstein (L’Oréal Produits de Luxe International)
Address: 74 rue Anatole
92691 Levallois-Perret cedex
France
Contact Name: Jean Michel Bostroem
Contact Position: International travel retail marketing director - worldwide
Contact Email: jmbostroem@loreal.luxe.com
Contact Tel: +33 (0)1 49 64 66 72
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