Company: Pernod Ricard
Status: New exclusive limited-edition format
Launch: October 2011
Region: Selected airports in Turkey, Russia and Mexico
Target: Travelling adults
Concept: Olmeca, the original Tequila in the Pernod Ricard portfolio, has launched a striking limited edition bottle of its Gold Tequila Supremo expression, exclusively into travel-retail. Available for a limited time in selected airports in Turkey, Russia and Mexico, the bottle will appear prominently on-shelf with its glossy red finish and shiny gold cap and neck. Retaining the sculptured bottle shape and textured style of the original Olmeca Tequila range, this exclusive limited edition is being positioned as the perfect drink for celebrations and underlines Olmeca’s commitment to creative marketing.
Contact Name: Michelle Williams
Contact Email: michelle@rt-com.com
Contact Name: Neil Sharp
Contact Email: Neil.Sharp@wbdf.com
Contact Tel:
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