Frontier Magazine

Product Profile

Gold Tequila Supremo

Olmeca, , 1 litre

Gold Tequila Supremo

Company: Pernod Ricard

Status: New exclusive limited-edition format

Launch: October 2011

Region: Selected airports in Turkey, Russia and Mexico

Target: Travelling adults

Concept: Olmeca, the original Tequila in the Pernod Ricard portfolio, has launched a striking limited edition bottle of its Gold Tequila Supremo expression, exclusively into travel-retail. Available for a limited time in selected airports in Turkey, Russia and Mexico, the bottle will appear prominently on-shelf with its glossy red finish and shiny gold cap and neck. Retaining the sculptured bottle shape and textured style of the original Olmeca Tequila range, this exclusive limited edition is being positioned as the perfect drink for celebrations and underlines Olmeca’s commitment to creative marketing.

Contact Name: Michelle Williams

Contact Email: michelle@rt-com.com

Pernod Ricard

Contact Name: Neil Sharp

Contact Email: Neil.Sharp@wbdf.com

Contact Tel:

 

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