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I Am King
Sean John, , 50ml, 100ml
Company: Estée Lauder Companies
Status: New fragrance
Launch: January 2009
Region: Travel-retail UK, Ireland and North America
Target: Travelling men
Concept: I AM KING is an untraditional fresh, fruity, woody scent that combines clean notes with sensual fruits and warm skin nuances. The I AM KING ad campaign captures the life of the modern king, telling the story of Combs as the ultimate mogul, gallivanting around Monaco and St. Tropez with stunning supermodels, Bar Rafaeli and Ana Paula, on each arm. Images of Combs aboard his super yacht and jet skiing around the French Riviera wearing an impeccable tuxedo depict him as the ultimate man of power.
Contact Name: Annette Alvarenga-Johnson
Contact Email: ajohnson@estee-lauder.co.uk
Estée Lauder Companies
Address: 180 Great Portland Street
London
W1W 5QZ
Contact Name: Annette Alvarenga-Johnson
Contact Position: Manager - Administration and Communications
Contact Email: ajohnson@estee-lauder.co.uk
Contact Tel: +44 (0)870 034 6808
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