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INreaders
Buch + Deichmann (B+D), €24,
Brand: Buch + Deichmann (B+D)
Status: Travel-retail roll out in progress
Launch: 2008
Target: Fashion-conscious 40+ age group
Concept: INreaders from Danish company Buch + Deichmann, feature an innovative design that allows the reading glasses to be folded in a way that protects them from damage during transport. The lightweight product comes in six bright colours and can be easily stored in space-constrained environments.
Contact Name: Daniela Svasemberg
Contact Email: daniela@buchdeichmann.com
Buch + Deichmann (B+D)
Address: Concepcion Arenal 3425 4º “36” (1426)
Buenos Aires, Argentina
Contact Name: Daniela Svasemberg
Contact Position: Manager
Contact Email: daniela@buchdeichmann.com
Contact Tel: +54 11 4553 4053
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