Frontier Magazine

Product Profile

Jil Sander Soft Style

Jil Sander, , 50ml, 75ml

Jil Sander Soft Style

Company: Coty Prestige

Status: New to travel-retail

Launch: March 2009

Region: Europe

Target: Female travellers

Concept: More transparent than Jil Sander Style, the fragrance of Jil Sander Style Soft was created by the perfumer Bernard Ellena (Symrise) as a luminous version of the original composition. Based on a similar structure, it has however exchanged the spicy notes of Jil Sander Style for fruity harmonies which give it a new delicacy. While the top note still has the refined touch of freesia that characterized Jil Sander Style, in Jil Sander Style Soft this floral entrance is accompanied by the fresh, sharp touches of mandarin and blackcurrant. Other notes present in the scent include violet, magnolia, jasmine and vanilla, subtly prolonged by vetiver and white musk. The fragrance will be available exclusively in Gebr Heinemann shops in Europe.

Contact Name: Rusty Wright

Contact Email: russell_wright@cotyinc.com

Coty Prestige

Address: Rue de Lyon 87

1203 Geneva

Switzerland

Contact Name: Rusty Wright

Contact Position: Marketing director travel retail

Contact Email: russell_right@cotyinc.com

Contact Tel: 0041 22 591 8137

 

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