Frontier Magazine

Product Profile

L'Essence

Balenciaga, , 30ml - 70ml

L'Essence

Company: Coty Prestige

Status: New to travel retail

Launch: July 2011

Region: Worldwide

Target: Travelling women

Concept: L'Essence is said to contain all the essential elements of Balenciaga Paris, the house's existing fragrance and plays on being similar but 'emphatically different'. Containing green notes - traditionally male - and violet leaves, the fragrance 'draws on these almost conflicting inspirations', says designer Nicholas Ghesquiere.

Contact Name: Hilde Van Den Eede

Contact Email: hilde_vandeneede@cotyinc.com

Coty Prestige

Address: Rue de Lyon 87

1203 Geneva

Switzerland

Contact Name: Rusty Wright

Contact Position: Marketing director travel retail

Contact Email: russell_right@cotyinc.com

Contact Tel: 0041 22 591 8137

 

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