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La Collection
Yves Saint Laurent, From £58, 80ml
Company: L’Oréal Produits de Luxe International
Status: New to travel-retail
Launch: December 2011
Region: Worldwide
Target: Travelling men and women
Concept: Marking the anniversary of the house's 50 years in fragrance, Yves Saint Laurent has brought together four iconic female perfumes - Y, Yvresse, In Love Again and Nu - alongside four fragrances for men - Pour Homme, Jazz, M7 Oud Absolu and Rive Gauche Pour Homme - to form La Collection. When aligned, the full set comprises a chessboard; the female fragrances dressed in 'sensual matte beige colour which instantly evokes the bare skin of a woman', while the men's fragrances are placed in black square boxes.
Contact Name: Christine Brasseur
Contact Email: cbrasseur@luxe.loreal.com
L’Oréal Produits de Luxe International
Address: 74 rue Anatole
92691 Levallois
Paris, FRANCE
Contact Name: Olivier Teboul
Contact Position: International Marketing Director
Contact Email: oteboul@loreal.luxe.com
Contact Tel: +33 (0)1 49 64 66 47
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