Company: Lego System A/S
Status: New to travel-retail
Launch: January 2011
Target: Children aged between 5 and 12 years old
Concept: Lego offers a high quality branded product for children. The set is made exclusively for airlines and cannot be bought in any domestic store. Lego Private Jet is in line with the company’s approach of providing airline-related products to the TR sector, and is linked up to the well-established City theme.
Contact Name: Annitta Soegaard
Contact Email: Annitta.Soegaard@lego.com
Contact Name: Annitta Soegaard
Contact Email: Annitta.Soegaard@lego.com
Contact Tel:
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