Company: L’Oréal Produits de Luxe International
Status: New to travel retail
Launch: From September 2011
Region: Europe, Middle East, Africa; Americas, November 2011; Asia, 2012
Target: Travelling women
Concept: An overdose of love... Or the revisited 2011 version of the love potion. In addition to a sexy, carnal perfume, a spellbinding essence that makes the woman who wears it irresistible, and the man who comes near her fall madly in love, Loverdose is Diesel's new, subversive, unexpected women's fragrance.
Contact Name: Christine Brasseur
Contact Email: cbrasseur@luxe.loreal.com
Address: 74 rue Anatole
92691 Levallois
Paris, FRANCE
Contact Name: Olivier Teboul
Contact Position: International Marketing Director
Contact Email: oteboul@loreal.luxe.com
Contact Tel: +33 (0)1 49 64 66 47
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