Company: Lancôme (L’Oréal Produits de Luxe International)
Status: Exclusive to travel-retail
Launch: Sept 2008
Region: Worldwide
Target: Female travellers
Concept: Lancôme's new fragrance, Magnifique, fuses spicy, floral and woody notes and appeals to the free-spirited, sensuous and sophisticated woman. Created by two expert perfume-makers, Olivier Cresp and Jacques Cavallier, the new fragrance also features a unique ingredient derived from a plant belonging to the Papyrus family, adding a natural essence which has barely been used in perfumery.
Contact Name: Gersende de Barbeyrac
Contact Email: gdebarbeyrac@luxe.loreal.com
Address: 74 rue Anatole France
92691 Levallois-Perret
Cedex, France
Contact Name: Gersende de Barbeyrac
Contact Position: International marketing director
Contact Email: gdebarbeyrac@loreal.luxe.com
Contact Tel: +33 (0)1 49 64 66 33
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