Company: La Prairie Group
Status: New to travel-retail
Launch: End April 2009
Region: Worldwide
Target: Male travellers
Concept: La Prairie launches a new kit specifically designed to include all the must-haves of a man on the go. The collection includes an Advanced Marine Biology Day/Night Solution, to help repair and hydrate the skin round the clock; a Foam Cleanser to remove impurities and environmental pollutants; a Cellular Hydrating Serum, which provides a extra moisturising boost - ideal after a long plane journey; and a Cellular Revitalising Eye Gel, which helps suppress visible signs of stress, fatigue and aging in the eye zone.
Contact Name: Maike Kiessling
Contact Email: maike.kiessling@laprairiegroup.com
Address: Industriestrasse 8
CH-8604 Volketswil
Laboratories La Prairie SA
Contact Name: Maike Kiessling
Contact Position: Managing director - distributor markets and duty free
Contact Email: maike.kiessling@laprairiegroup.com
Contact Tel: +41 44947 8160
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