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Midnight Recovery Eye
Kiehl's, US$36.00, 15ml
Company: L’Oréal Produits de Luxe International
Status: New to travel-retail
Launch: October 2011
Region: Worldwide
Target: Travellers looking for younger looking eyes
Concept: Following the successful introduction of Midnight Recovery Concentrate, the 99.8% naturally-derived botanical elixir that today is a customer favorite due to its ability to restore skin overnight, Kiehl’s Since 1851 launches its ideal companion: Midnight Recovery Eye to help achieve fresher, younger looking eyes by morning by diminishing puffiness, fine lines and wrinkles. Kiehl’s chemists formulated Midnight Recovery Eye – paraben-free, fragrance-free, and mineral oil-free – with the active ingredient Butcher’s Broom, a root extract, known to increase microcirculation, which when combined with other powerhouse oils helps to reduce puffiness and strengthen the delicate eye area overnight.
Contact Name: Christine Brasseur
Contact Email: cbrasseur@luxe.loreal.com
L’Oréal Produits de Luxe International
Address: 74 rue Anatole
92691 Levallois
Paris, FRANCE
Contact Name: Olivier Teboul
Contact Position: International Marketing Director
Contact Email: oteboul@loreal.luxe.com
Contact Tel: +33 (0)1 49 64 66 47
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