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Milka Imagine
Milka, €6.90,
Company: Kraft Foods World Travel Retail
Status: New to travel-retail
Launch: April 2011
Region: Worldwide
Target: Travellers looking for a gift to bring home to relatives, friends or business parners
Concept: The light, crispy Milka Imagine pralines offer consumers a new Milka eating experience. Each praline is made of a delicious combination of milk, cocoa cream & crispy wafer coated with tender Alpine milk chocolate. The 240g gift box emphasises the shape of the single-wrapped pralines.
Contact Name: Natalia Sanz
Contact Email: nsanz@kraftfoods.com
Kraft Foods World Travel Retail
Address: Bellerivestrasse 203, P.O. Box 1531
8032 Zurich
Switzerland
Contact Name: Natalia Sanz
Contact Position: Manager marketing
Contact Email: nsanz@krafteurope.com
Contact Tel: +41 44 387 81 35
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