Company: Mac (Estee Lauder Companies)
Status: New to travel-retail
Launch: February 2012
Region: Worldwide
Target: Travelling women
Concept: MAC has introduced its new Mineralize Skincare formulated with ‘ionized super duo charged water technology’. The collection includes Mineralize Charged Water Cleanser, said to gently remove make-up ‘without scrubbing or massaging’; Mineralize Charged Water Moisture Gel, described as ‘rich and creamy, super-light and hydrating’; Mineralize Charged Water Moisture Eye Cream, to ‘instantly minimize dark circles and puffiness’; Mineralize Charged Water Face & Body Lotion; and Mineralize Charged Water.
Contact Name: Annette Alvarenga-Johnson
Contact Email: ajohnson@estee-lauder.co.uk
Address: 180 Great Portland Street
London W1W 5QZ
Contact Name: Annette Johnson
Contact Position: Manager - Administration and Communications
Contact Email: ajohnson@estee-lauder.co.uk
Contact Tel: +44 0870 034 6808
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