Frontier Magazine

Product Profile

Mineralize Skincare

MAC, , Up to 100ml

Mineralize Skincare

Company: Mac (Estee Lauder Companies)

Status: New to travel-retail

Launch: February 2012

Region: Worldwide

Target: Travelling women

Concept: MAC has introduced its new Mineralize Skincare formulated with ‘ionized super duo charged water technology’. The collection includes Mineralize Charged Water Cleanser, said to gently remove make-up ‘without scrubbing or massaging’; Mineralize Charged Water Moisture Gel, described as ‘rich and creamy, super-light and hydrating’; Mineralize Charged Water Moisture Eye Cream, to ‘instantly minimize dark circles and puffiness’; Mineralize Charged Water Face & Body Lotion; and Mineralize Charged Water.

Contact Name: Annette Alvarenga-Johnson

Contact Email: ajohnson@estee-lauder.co.uk

Mac (Estee Lauder Companies)

Address: 180 Great Portland Street

London W1W 5QZ

Contact Name: Annette Johnson

Contact Position: Manager - Administration and Communications

Contact Email: ajohnson@estee-lauder.co.uk

Contact Tel: +44 0870 034 6808

 

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