Frontier Magazine

Product Profile

Moisture Surge Intense Skin Fortifying Hydrator

Clinique, , 50ml

Moisture Surge Intense Skin Fortifying Hydrator

Company: Estée Lauder Companies

Status: New to travel-retail

Launch: November 2011

Region: Initially China, Hong Kong, Korea, Singapore, Thailand and Taiwan, then worldwide in 2012

Target: Travelling women

Concept: In 1988 Clinique launched Moisture Surge, an innovative new franchise specially-designed to address dry skin. In the years since its inception, the need for products to address dry skin has only grown. For drier and more delicate skins in need of intense hydration, Clinique introduces New Moisture Surge Intense Skin Fortifying Hydrator. This rich cream-gel was designed to satisfy the needs of those looking for elevated moisturising benefits by offering a double-hit – maximum hydration plus moisture barrier repair technology. After just three days of use, clinical tests show that skin’s moisture barrier is dramatically strengthened and improved. Skin is left with a healthy, dewy, supple look and stays comfortably plumped for up to 24 hours.

Contact Name: Annette Johnson

Contact Email: ajohnson@estee-lauder.co.uk

Estée Lauder Companies

Address: 180 Great Portland Street

London

W1W 5QZ

Contact Name: Annette Alvarenga-Johnson

Contact Position: Manager - Administration and Communications

Contact Email: ajohnson@estee-lauder.co.uk

Contact Tel: +44 (0)870 034 6808

 

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