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Product Profile

NEW Starting Over™ Age-erasing eye cream

Origins , ,

NEW Starting Over™ Age-erasing eye cream

Company: Origins (Estee Lauder Companies)

Status: New to travel-retail

Launch: January 2011

Target:

Concept: For both men and women as young as their twenties, the most recognizable indicators are the wrinkles that form in the corners of the eyes commonly known as crow’s feet, which continue to grow and deepen with age, exposure and facial movement. In an effort to perpetuate a youthful visage, individuals often endure injections and other painful procedures to combat unsightly crow’s feet and other facial lines and wrinkles. In fact, according to the American Society for Aesthetic Plastic Surgery, Botox® injections remained the top non-surgical cosmetic procedure performed in 2009. To provide a naturally-derived, non-invasive alternative to eye area injections, Origins introduces NEW Starting Over™ Age-erasing eye cream with Mimosa which will be available from January 2011 at all Origins Travel Retail locations.

Contact Name: Annette Johnson

Contact Email: ajohnson@estee-lauder.co.uk / cwills@estee-lauder.co.uk

Origins (Estee Lauder Companies)

Address: 180 Great Portland Street

London W1W 5QZ

England

Contact Name: Annette Johnson

Contact Email: ajohnson@estee-lauder.co.uk

Contact Tel: Tel: 0870 034 6808

 

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