Frontier Magazine

Product Profile

Opium (Eau d'Orient)

YSL (YSL Beauté), €51.12, 100ml

Opium (Eau d'Orient)

Company: Yves Saint Laurent Beauté

Status: Product extension

Launch: April 2008

Target: Female Travellers

Concept: Opium Eau d'Orient offersa new olfactory interpretation of the classic YSL fragrance Opium. The bottle is illustarted calligraphy, bringing back a poem taken from one of the oldest known collections of Chinese poetry (The Book of Odes) dating back 4000 years. Ideograms taken from the poem reverberate on the bottle front in white, describing a beautiful, sensual woman.

Contact Name: Christine Leitao

Contact Email: christine.leitao@fr.yslbeaute.com

Yves Saint Laurent Beauté

Address: YSL Beauté

28-34 boulevard du Parc

92521 Neuilly sur Seine Cedex France

Contact Name: Christine Leitao

Contact Email: christine.leitao@fr.yslbeaute.com

Contact Tel: +33 1 41 43 32 87

 

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