Company: Yves Saint Laurent Beauté
Status: Product extension
Launch: April 2008
Target: Female Travellers
Concept: Opium Eau d'Orient offersa new olfactory interpretation of the classic YSL fragrance Opium. The bottle is illustarted calligraphy, bringing back a poem taken from one of the oldest known collections of Chinese poetry (The Book of Odes) dating back 4000 years. Ideograms taken from the poem reverberate on the bottle front in white, describing a beautiful, sensual woman.
Contact Name: Christine Leitao
Contact Email: christine.leitao@fr.yslbeaute.com
Address: YSL Beauté
28-34 boulevard du Parc
92521 Neuilly sur Seine Cedex France
Contact Name: Christine Leitao
Contact Email: christine.leitao@fr.yslbeaute.com
Contact Tel: +33 1 41 43 32 87
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