Company: Brown-Forman Corportation
Status: New to travel retail
Launch: September 2011
Region: Worldwide
Target: Travelling adults
Concept: Finlandia Vodka makes its long-awaited entry into the luxury category when it introduces its new high-end vodka, Platinum, at the TFWA Conference in Cannes, France, September 22, 2011. Made with Finland’s purest glacial spring water and finest six-row barley, Platinum is hand-crafted under the supervision of Finlandia Master Taster Marku Raittinen, passed over a bed of Finnish birch chips and then finished through slow arctic chilling to ensure ultimate smoothness.
Contact Name: Rick Bubenhofer
Contact Email: Rick_Bubenhofer@b-f.com
Address: 850 Dixie Highway
Louisville, Kentucky 40210
USA
Contact Name: Rick Bubenhofer
Contact Email: Rick_Bubenhofer@b-f.com
Contact Tel: +1 502 585 1100
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