Frontier Magazine

Product Profile

Platinum

Finlandia Vodka , , 1 litre

Platinum

Company: Brown-Forman Corportation

Status: New to travel retail

Launch: September 2011

Region: Worldwide

Target: Travelling adults

Concept: Finlandia Vodka makes its long-awaited entry into the luxury category when it introduces its new high-end vodka, Platinum, at the TFWA Conference in Cannes, France, September 22, 2011. Made with Finland’s purest glacial spring water and finest six-row barley, Platinum is hand-crafted under the supervision of Finlandia Master Taster Marku Raittinen, passed over a bed of Finnish birch chips and then finished through slow arctic chilling to ensure ultimate smoothness.

Contact Name: Rick Bubenhofer

Contact Email: Rick_Bubenhofer@b-f.com

Brown-Forman Corportation

Address: 850 Dixie Highway

Louisville, Kentucky 40210

USA

Contact Name: Rick Bubenhofer

Contact Email: Rick_Bubenhofer@b-f.com

Contact Tel: +1 502 585 1100

 

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