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Polo Modern Reserve
Polo Ralph Lauren, US$62.50, 4oz
Company: L’Oréal Produits de Luxe International
Status: New to travel-retail
Launch: February 2009
Region: Worldwide
Target: Male passengers
Concept: To celebrate 30 years of the Polo brand, Ralph Lauren islaunching a special vintage, Polo Modern Reserve, which is unique blend, crafted in the spirit of the original scent using ingredients of the highest quality. Carlos Benaim, the original perfumer of Polo, created this aromatic leathery fragrance by establishing a contrast of crisp, aromatic notes, juxtaposed with notes of wood and sueded leathers.
Contact Name: Olivier Teboul
Contact Email: oteboul@loreal.luxe.com
L’Oréal Produits de Luxe International
Address: 74 rue Anatole
92691 Levallois
Paris, FRANCE
Contact Name: Olivier Teboul
Contact Position: International Marketing Director
Contact Email: oteboul@loreal.luxe.com
Contact Tel: +33 (0)1 49 64 66 47
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