Company: Estée Lauder Companies
Status: New to travel retail
Launch: May to August 2011
Region: Initially Americas; then Europe, Middle East and Africa
Target: Travelling women looking for a pore reduction solution
Concept: Introducing Clinique’s NEW PORE REFINING SOLUTIONS INSTANT PERFECTOR – upgraded with “smart” sebum-balancing ingredients that not only provide an immediate reduction in the appearance of pores by over 50%, but also help minimise excess sebum production – an important, long-term approach to diminishing pore size. This “smart” technology maintains skin’s equilibrium, so that pores remain undetected throughout the day. The beloved, lightweight texture of the previous formula remains the same, leaving behind a completely flawless, matte finish all day.
Contact Name: Annette Johnson
Contact Email: ajohnson@estee-lauder.co.uk
Address: 180 Great Portland Street
London
W1W 5QZ
Contact Name: Annette Alvarenga-Johnson
Contact Position: Manager - Administration and Communications
Contact Email: ajohnson@estee-lauder.co.uk
Contact Tel: +44 (0)870 034 6808
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