Status: New packaging
Launch: March 2011
Region: Worldwide
Target: Cognac lovers
Concept: Daring touch, modernism and fashion are the main features of the new Prince Hubert de Polignac cognacs. The brand first launched in 1947, releases its brand new collection VS,VSOP and XO, yet without forgetting its rich history and values. The new packaging adorns a new logo, more attractive and modern, represented by a double P. Visually stronger, this new logo evokes two intertwined swords, symbolising the noble and historic values of the brand. It is a complete revolution for Polignac cognacs with a new oval shaped bottle, a singular shape in the cognac world. Very chic and modern, this bottle conveys the Polignac history with the shield on the top and coat of arms at the bottom.
Contact Name: Sophie Picard
Contact Email: spicard@hmounier.fr
Address: 49 rue Lohmeyer
16100 Cognac
France
Contact Name: Sophie Picard
Contact Position: Service Marketing & Communication
Contact Email: spicard@hmounier.fr
Contact Tel: +33 (0)5 45 82 45 77
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