Frontier Magazine

Product Profile

Prodigy Powercell

Helena Rubinstein, €90, 30ml

Prodigy Powercell

Company: L’Oréal Produits de Luxe International

Status: New to travel-retail

Launch: Europe: April 2010; Asia: between April and June 2010

Region: Europe and Asia

Target: Women travellers

Concept: Prodigy Powercell is developed from native cells of Oceanic Crista, a plant with exceptional survival and regenerative capacities. A veritable youth grafter, the native vegetal cells of Oceanic Crista reduce the degeneration process of the epidermis by a week. The skin is thicker and recovers the quality of a younger skin.

Contact Name: Christine Brasseur

Contact Email: cbrasseur@luxe.loreal.com

L’Oréal Produits de Luxe International

Address: 74 rue Anatole

92691 Levallois

Paris, FRANCE

Contact Name: Olivier Teboul

Contact Position: International Marketing Director

Contact Email: oteboul@loreal.luxe.com

Contact Tel: +33 (0)1 49 64 66 47

 

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