Company: Estée Lauder Companies
Status: New to travel retail
Launch: August 2011
Region: Worldwide
Target: Travelling women
Concept: Exploring a new sensation in lip colour, Estée Lauder and Creative Makeup Director Tom Pecheux introduce the new Pure Color Sensuous Rouge LipColor collection, changing the modern definition of what a lipstick should be. Two intoxicating formulas are combined to create a luscious, one-of-a-kind elixir that is introduced in 12 delicious shades. Taking cues from couture fashion, this lipstick fuses a creamy, luscious shell with a liquefied core for a lipstick that is truly uniquely decadent while marrying style and performance. Lips will love this succulent, voluptuous lipstick that drenches in shine and moisture for a euphoric sensorial experience.
Contact Name: Annette Johnson
Contact Email: ajohnson@estee-lauder.co.uk
Address: 180 Great Portland Street
London
W1W 5QZ
Contact Name: Annette Alvarenga-Johnson
Contact Position: Manager - Administration and Communications
Contact Email: ajohnson@estee-lauder.co.uk
Contact Tel: +44 (0)870 034 6808
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