Frontier Magazine

Product Profile

Ray-Ban for Travellers

Ray-Ban, US$299,

Ray-Ban for Travellers
Winner

Company: Luxottica Group

Status: Travel-retail exclusive

Launch: October 2010

Region: Worldwide

Target: Fashionable and trendy couples or individuals looking for a special gift

Concept: This unique product contains 2 pairs of sunglasses – 1 for men and 1 for women. The frames are existing best sellers and iconic styles – Cats – in the Ray-Ban collection, but in exclusive colours and with exclusive gradient and polarised lenses. This is Luxottica’s first-ever travel-retail exclusive.

Contact Name: Francis Gros

Contact Email: francis.gros@ie.luxottica.com

Luxottica Group

Contact Name: Francis Gros

Contact Tel:

 

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