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Rimless readers
B+D readers, $69,
Company: Buch + Deichmann (B+D)
Status: New to travel-retail
Launch: March 2011
Region: Worldwide
Target: All men and women who require reading glasses
Concept: A leader in the category of readers for the duty-free channel, B+D introduces this innovative product as a unique proposal of this kind in the category. The pack allows the reader to choose from a range of colours at a discount price. The pack is easy to carry, lightweight and transparent, allowing consumers to clearly identify the colours.
Contact Name: Candelaria Pourtale
Contact Email: candelaria@buchdeichmann.com
Buch + Deichmann (B+D)
Address: Concepcion Arenal 3425 4º “36” (1426)
Buenos Aires, Argentina
Contact Name: Daniela Svasemberg
Contact Position: Manager
Contact Email: daniela@buchdeichmann.com
Contact Tel: +54 11 4553 4053
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